Say hello to the most boujie, glam, and uplifting injection boutique in Milwaukee, WI. If you’re on the quest for credible and educated injectors who have mastered the craft of all things Botox, Kybella, Juvaderm and beyond, Sweet Tox is the place to visit.

Have you ever felt like you’ve known a person or visited a place before you actually did? Well, that’s what working on Sweet Tox’s website felt like. While search engine optimization consists of data, analysis, and a hefty handful of other technical facets, it’s more so about people. Understanding the way users interact with a website and its content is an important facet of any business, and I think we can all agree that Sweet Tox has user experience nailed down as a priority. Not only does their website consist of warm, welcoming, and feminine branding, but their mission is 100% clear, and so is their brand voice. An even bigger bonus here is that their website is full of education. In a field that consists of medical components like injecting Botox, filler, and beyond, having a website that leaves visitors feeling educated is huge. Whether you’re a dermatology clinic, makeup artist, aesthetician, injector, or massage therapist (any field, really!), the more education, the better.

The SEO Strategy Behind Sweet Tox

For Sweet Tox, we took a deep dive into all of the things with my SEO Overhaul service. While my SEO Audit is more so for those who feel more comfortable navigating their website to implement the changes I outline, my SEO Overhaul allows me to personally go into your website to make sure everything I identify gets updated, expanded, and optimized.

Google Analytics, Google Search Console, Google My Business were first up for analysis and reporting, then I dove into core pages of the website. Many of the websites I see have thin content, but in this case it was more so the addition of keywords to the already great existing copy. Some of the keywords I knew we’d have to hone in on were:

• “filler”
• “botox”
• “injections”
• “kybella”
• “dysport”

Using these keywords strategically throughout the website’s copy and in areas where we’d be able to send more direct signals to Google was vital here.

The Results

While I highly recommend on-going monthly search engine optimization and content creation (I offer this, too!) to drive the biggest impact for your search engine presence, many of my clients are still able to see improvements with my Audit and Overhaul services. When we first started the Overhaul for Sweet Tox, their website wasn’t ranking on page one or two for any of their core services, but 4 months post-ovverhaul – keywords like “botox in Milwaukee” and “filler in Milwaukee” have earned spots on page two and are continuing to climb the ranks!

Not only does their website now have fresh, optimized, and new signals to send to Google, but their user experience is all the more enhanced with relevant keywords tied into the copy and backend of the site. If you’re an injector with your own studio or a med spa that offers injectables, and you’re ready to grow your online presence – let’s get this party started!